Getting the “right” information

While this curriculum is not designed to get into the nitty-gritty of how to perform evaluations (there are some great resources linked at the end of this session for those who want to dive deeper), it is important to ponder how you can ask the right questions to get to the information you want.

For example, after doing some work with paratransit to improve the rider experience:

• How will you know if ridership increased or if the rider experience was improved?
• Who do you need to reach out to and what questions do you need to ask?
• Do they already collect this information?
• Do you want specific stories about using paratransit or do you want some numbers to demonstrate the impact of your efforts?